http://www.primerica.com/public/our-story.html Primerica’s roots date back to 1977 when the company embarked on a revolutionary crusade to transform the life insurance industry. Primerica’s “Buy Term and Invest the Difference” philosophy encourages middle-income families to purchase affordable term life insurance so they can have more money to invest in their family’s future. Today, Primerica has expanded its crusade to address the number one financial disease facing families today: debt. Primerica offers solutions to help families eliminate crippling debt from their household finances and save more of their hard-earned money for the future. Primerica • Serves 6 million clients in the U.S., Canada, Puerto Rico and Spain • More than 100,000 licensed representatives • More than 24,000 licensed mutual fund representatives — the largest sales force in North America • Securities clients have nearly $25 billion in assets under management through Primerica • Placed in force more than $90 billion in life insurance in 2008 • An average of $2.6 million in death claim benefits is paid every day Primerica, Inc. (Primerica), headquartered in Duluth, Georgia, is a leading distributor of financial products to middle-income households in the United States and Canada. Primerica representatives assist their clients in meeting their needs for term life insurance, underwritten by the Company’s subsidiaries, and mutual funds, annuities and other financial products that are distributed primarily on behalf of third parties. The Primerica distribution model uniquely positions the company to reach underserved middle income consumers in a cost-effective manner and has proven itself in both favorable and challenging economic environments. As a result of this successful model, the Company’s subsidiaries insure more than 4.3 million lives and approximately 2 million clients maintained investment accounts with PFS Investments Inc. at December 31, 2011. The company completed its initial public offering (IPO) on April 1, 2010 and is traded on the New York Stock Exchange under the symbol "PRI". More >>

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